Bachelor of Science in Esports Management
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Caldwell University offers a Bachelor of Science (BS) degree in Esports Management to prepare you for careers in the popular electronic sports and gaming industries. One of the first in the nation, this undergraduate Esports program is offered within Caldwell’s School of Business and Computer Science.
Combining elements of sport and business management, the Esports coursework explores business, digital marketing, event planning, ethics, and the sociological impact of Esports. Our Esports Management major provides you with a comprehensive understanding of the Esports industry while also fostering practical business skills that can be applied to any sector.
Pursuing your undergraduate Esports degree at Caldwell has a number of distinct advantages. Most importantly, our Esports Management program benefits from the resources of Caldwell’s strong business program. While the Bachelor of Science in Esports Management isn’t eligible for official accreditation yet, Caldwell’s School of Business and Computer Science is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), ensuring a rigorous academic curriculum and strong skills-based outcomes for our students.
Students in the esports management program will evaluate the theoretical knowledge of esports as a business and apply strategic initiatives and best practices with respect to industry trends, sociological and psychological impacts of esports, ethics, marketing and branding, and event planning. In addition to the outcomes achieved in the Business Administration program, the esports management program will be assessed at multiple levels to evaluate both program level objectives and student learning outcomes. Outcomes will be assessed using both formative and summative assessments, through systematic analysis of coursework, course evaluations, student opinion reports, student surveys, alumni surveys, internship reports, internship employer evaluations, advisory board surveys, and the results of the capstone experience. The capstone course, “Esports Event Planning and Management,” integrates the competencies developed in the business foundational courses
STUDENTS WHO MAJOR IN E-SPORTS MANAGEMENT MUST COMPLETE:
Course Code : BU 105
Course Description :
Surveys the various fields of business. The student will be introduced to the different forms of business ownership, managerial skills, marketing principles, accounting, financial analysis, computer terminology, money and banking, business law and international trade.
Credit : 3 – 3
Course Code : BU 110
Course Group(s) : GE DIV
Active Term : Fall
Course Description :
Emphasizes models of management-oriented modern business communications in the digital age: letters, reports, memoranda, emails, blogs and digital résumés. Develops oral communication skills: interviews, presentations, listening techniques. Includes use of computer lab and relevant presentation, writing and report generating technologies.
Credit : 3
Prerequisites :
CS 115, CS 125, or CS 195
Course Code : BU 205
Active Term : Fall
Course Description :
This course introduces students to the fundamentals of microeconomic theory. It deals with the behavior of individual economic units that are small relative to the national economy. The course explains how consumers, workers, investors, owners of land, and business firms make their decisions, and how they interact to form larger units of markets and industries. A thorough survey of market failure and government failure also will be covered.
Credit : 3
Prerequisites :
MA 130 or higher
Course Code : BU 208
Course Description :
Analyzes the economic, cultural, political, and legal context in which International Business is conducted. It reviews the major factors linked to the development of International Business. The course considers globalization, the economic and political aspects of trade, how countries differ, the global monetary system and foreign exchange.
Credit : 3
Prerequisites :
BU105
Course Code : BU 210
Course Description :
This course introduces students to the fundamentals of macroeconomic theory. It deals with aggregate economic quantities, such as the level and growth rate of national output, interest rates, unemployment, and inflation. The course explains how the aggregate markets for goods and services, for labor, and for corporate stocks and bonds are formed, what the trade-off is between inflation and unemployment, and how the government develops and implements its monetary and fiscal policies.
Credit : 3
Prerequisites :
BU205
Course Code : BU 211
Course Description :
This course introduces fundamental principles in financial accounting. It provides a basic understanding of accounting theory, practices, and procedures through the accounting cycle as well as recording transactions in journals and ledgers. The course introduces the basic financial statements of balance sheet, income statement, and statement of owner's equity, explaining their purpose and composition.
Credit : 3
Prerequisites :
MA 130 or higher
Course Code : BU 212
Course Description :
This course covers the measurement and reporting of claims by creditors and equity investors; explains business structures of partnerships and corporations; and covers topics such as income taxes and financial analysis. The course introduces the statement of cash flows, its purpose and composition.
Credit : 3
Prerequisites :
BU211
Course Code : BU 221
Course Description :
Marketing is an organizational philosophy and a set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. The class will cover the fundamental theories and concepts of marketing as well as real life applications including digital and social media strategies. Students will create a marketing plan for a real business at the end of the course.
Credit : 3
Prerequisites :
CS 115, CS 125, or CS 195
Course Code : BU 252
Course Description :
This course introduces the basic fundamentals and components of the current esports industry. Students will engage in a combination of academic reading, analyzing case studies, OER content, preparing the weekly assigned readings and exercises, participating in class discussions, and creating an esports management plan as a final project. We will study and analyze the overall esports business landscape on and off college campuses. Students will learn from the experiential projects focusing on the real-world events in the esports industry. The management topics we will study include: business administration, finance, marketing, sports law, communications, and event planning.
Credit : 3
Course Code : BU 305
Course Description :
Studies the collection, classification, presentation, and analysis of statistical data with an emphasis on business applications.
Credit : 3
Prerequisites :
CS 219
OR
Course Code : MA 311
Course Description :
An introduction to the theory of probability and statistics utilizing methods from calculus. Topics include the axioms and rules of probability, Bayes Theorem, discrete and continuous random variables, univariate probability distributions, expectation, variance, and generating functions.
Credit : 3
Prerequisites :
MA 220 or MA 140
Course Code : BU 307
Course Description :
This undergraduate course will present principles of sociological study along with a broad overview of the sociological impact of the esports industry. The course provides an overview of the esports world and incorporates analytical skills for applying theoretical perspectives to deepen awareness and understanding of social processes linking sports to the larger social world. The course provides a variety of topics, including race, class, gender, media, politics, deviance, and globalization. Students will engage in a combination of academic reading, OER content, preparing the weekly assigned readings and exercises, participating in class discussions, to understand esports and society.
Credit : 3
Prerequisites :
BU 251, BU 252, or BU 260
Course Code : BU 328
Course Description :
Introduces the fundamental components of the current eSports industry. Students will complete academic readings and case study analysis, engage in class discussions, and develop an eSports marketing plan as a culminating final project. Students will analyze the eSports industry in both the collegiate and industry contexts through real-world experiential projects. Marketing topics will include digital marketing, event, brand, pricing, sales, sponsorship, social media, celeb. endorsements, and start-up marketing.
Credit : 3
Prerequisites :
BU 221, BU 251, or BU 252
Course Code : BU 337
Course Description :
Introduces the techniques employed by firms in raising and allocating funds. Describes analytical tools used by financial managers.
Credit : 3
Prerequisites :
BU 210, BU 212, AND BU 305 or MA 311
Course Code : BU 350
Course Description :
This course examines the legal environment of business including legal liability and ethical issues in the context of the business and economic environments and in e-commerce applications. The course provides an overview of the American legal system and the legal rights, duties, and obligations of the individual, with emphasis on contract law.
Credit : 3
Course Code : BU 420
Course Description :
Applies analytical techniques and managerial concepts to operations of large-scale business. Within that context, it will highlight ethical business practices and ethical sensitivity in the decision-making process.
Credit : 3
Prerequisites :
Senior status with at least 105 credits and BU 337, BU537
Course Code : BU 436
Course Description :
Individuals and businesses need to manage the processes that drive success, including the processes that bring goods and services to market, as well as the individual projects that are needed in every functioning area of business. This process-management course introduces students to essential concepts in operations management and project management to drive the success of individuals and businesses. Operations management focuses on converting resources and materials into finished products and services and methods for improving process operations to enhance competitive advantage in the growing global economy. Project management includes organizing and managing project teams, project selection, project planning, project scheduling, and project cost management, all in the context of costs/budgeting and risk management.
Instruction methods : Lecture: 3 Hours
Prerequisites :
CS 285 AND BU 251, BU 260, or CS 260
Course Code : CS 219
Course Description :
This course emphasizes analysis and solutions to contemporary business problems through the use of the current version of Microsoft Excel. Students are introduced to business decision modeling processes to strengthen logical reasoning and analytical skills. Microsoft Excel is used as the basis for managerial decision support through analysis of contemporary business case problems. Students apply the appropriate functions and features of Microsoft Excel to solve business cases. The course also emphasizes oral presentation and written reports on business processes used in case solutions to further strengthen students’ communication skills.
Credit : 3
Prerequisites :
CS 115, CS 125, or CS 195 AND MA 130 or higher
Course Code : CS 285
Course Description :
The course will teach students about the use of computers and business data networks to solve management and corporate problems. The course examines the components and concepts of management information systems in managing information in business environments. The evolution and future direction of current corporate and institutional computing environments will be analyzed. The impact of emerging e-commerce marketplaces on corporate strategies and infrastructure will also be examined. The ways in which businesses develop or procure information technology resources and systems will be discussed. Case studies will be used for illustrate key concepts in systems development, implementation and management. In addition, students will learn how businesses manage and protect critical information and data.
Credit : 3
Instruction methods : Lecture: 3 Hours
Prerequisites :
CS219
Esport Elective Requirement
Take one course (3 credits) from the following:
Course Code : BU 251
Course Description :
This course introduces the student to the profession of sport management. Sport as a business is a significant part of the global entertainment industry and this survey course concentrates on various aspects of the field of sport management. Elements to be covered include the principles of sport business and entertainment management in professional, amateur, high school and collegiate settings. Students will be introduced to topics such as careers in the field, the evolution of the discipline and aspects of marketing, law, finance and economics which pertain to sport business. Event and facility operations as well as the ethical challenges in sport management will be reviewed.
Credit : 3
Course Code : BU 333
Course Description :
This course covers the concepts of sport marketing and their execution in sport business and the broader marketplace. Topics include market research, sport promotion, sponsorship, licensing and advertising, social media. The merchandising and distribution of sport and sport-related products are explored. In addition, the role of communications as part of the marketing and public relations mix in sport business is examined.
Credit : 3
Instruction methods : Lecture: 3 Hours
Prerequisites :
BU221, BU251
Course Code : BU 347
Course Description :
Surveys the entire field of public relations:objectives, strategy, communication techniques, media selection, message content, implementation, budget, follow-up and evaluation.
Credit : 3
Prerequisites :
BU221
Course Code : BU 427
Course Description :
Introduction to digital strategy as used by multiple aspects of an organization's marketing operations including new product design, advertising, marketing and sales, creation of word-of-mouth and customer service. Examination of the evultion of traditional marketing (4ps: Product, Price,Place and Promotion) to the 5th P-Participation. Topics include best practices related to the business use of social media, ethical issues, legal obligations, intellectual property, and analytic tools such as Digitial Attribution, Social Listening, Big Data, and the Social -Graph. The class will provide hands on experiences through cases, projects and guest lectures by industry experts.
Credit : 3
Instruction methods : Lecture: 3 Hours
Prerequisites :
BU221
Course Code : BU 460
Course Description :
This course examines entrepreneurship as a process, the entrepreneurial mindset and environments. The nature of emergent businesses and how they get started is examined. Students consider rapidly growing companies, including planning requirements and strategies to grow a small business. Small business marketing and process management techniques are addressed. Students discuss and practice entrepreneurial skills, developing a business plan to launch and operate a start-up business. Previously named: Entrepreneurship & Small Business Management, Spring 2019 and earlier.
Credit : 3
Prerequisites :
BU260, BU212, CS219
Course Code : BU 487
Course Description :
Integrates classroom study with a specific, planned period of supervised learning through paid or unpaid work experience related to the student’s career goals. School of Business and Computer Science Approval.
Credit : 3
Course Code : PS 311
Course Group(s) : Psychology 300 Level Courses
Course Description :
This course centers on the psychology of sport participation and performance. The course will focus on the major theories and concepts within sport psychology as well as the practical application to sport and health industries.
Credit : 3
Course Code : PS 330
Course Group(s) : Psychology 300 Level Courses
Course Description :
Examines the physical, psychological and social aspects of drug dependence and of other addictive behaviors such as eating disorders and gambling. The course also discusses family dynamics, dual disorders, treatment and prevention, and relapse and recovery issues.
Credit : 3
Course Code : SO 360
Course Description :
Examines the structure and organization of sport as an American institution and as a microcosm of the larger society
Credit : 3
Your degree includes credits from Liberal Arts and Sciences Core, Major, and Electives.
Faculty attention extends beyond academics to foster your career-ready interpersonal skills and encourage your career development through internships and international travel study trips. Additionally, the Esports Management program is well-integrated with campus life. The University also offers a competitive Esports team, one of the most popular clubs on campus.
For information on the program, contact the Caldwell University Admissions Office at 973-618-3500 or admissions@caldwell.edu. Prospective students can apply to the program at www.caldwell.edu/applynow.