Natalia Aparcana
ARTIST STATEMENT
This exhibition is a tribute to my father’s legacy and a showcase of my graphic design skills which I used to create a logo for an architectural firm. Although my father has passed away, I took this opportunity to use him as a foundation to create new work.
From a very young age, I witnessed my father’s meticulous work ethic, marked by precision, practicality, and passion, and it has been my source of inspiration for this project. This started during my childhood, when I used my father’s blueprints as coloring pages. Collaborating with him in this endeavor is a meaningful way to honor his influence on my journey.
The essence of this thesis embodies the ethos of creating a hypothetical, progressive architectural firm committed to enhancing quality of life for the public. Drawing from the innovative principles of the Bauhaus movement, which emphasized the integration of art, craft, and technology, this firm infuses designs with a spirit of experimentation. Themes such as accessibility, environmental sustainability, and innovation are central to its vision. This reflects the Bauhaus philosophy of creating functional yet aesthetically pleasing environments.
My work delves into the intricate process of branding and underscores the significance of logo design. Typography, color palettes, and composition take center stage as every detail is meticulously curated. The name “PaR” holds a dual significance— the letters are my father’s initials. I incorporated his name, Pablo Aparcana Ramirez while also referencing the word “Pa”, the informal word for father.
The logo, info posters, surface design and portrait, have been thoughtfully designed to leave a lasting impression. I’ve spent time considering meticulous craftsmanship, and I aimed to cultivate logo design. Even after death, my father continues to inspire me to create new and exciting designs.
Clothing, for me, serves as a canvas for expression and connection. I use clothing to create a visual language that speaks to the welcoming embrace of mental health. Each piece is meticulously crafted to evoke a sense of comfort and understanding, inviting viewers to engage in a dialogue about the often-unspoken struggles we face.
My work is a testament to the power of art as a tool for healing and transformation. It is my hope that through my art, I can shed light on the beauty and resilience that can emerge from the darkness of grief and mental health challenges. Together, let us connect a narrative of empathy and compassion, embracing the journey towards healing and acceptance.
